Importance of Exhibitions
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The Importance of Exhibitions and Trade Shows
Interzum, based in Cologne, is possibly the most important trade event for office furniture makers across Europe. AirCare Systems attended as an exhibitor earlier this year, and the experience was highly valuable.
This blog, from the words of our MD, Simon Jones, looks at how we will be driving our designs and our business forward, based on what we learned from meeting both old and new customers whilst there.
1. We don’t exhibit often, why was it important to show at Interzum this year?
“After the cooling off in business travel due to the pandemic we really wanted to show that we are still here and very much open for business.”
2. How did you prepare for Interzum, and what were your goals for participating in the event?
“Our preparation was based around the simple principle of showing how we deliver ergonomic enhancements for customers, and how we can help them to upsell their products. The goal was to reinforce our position as a leading provider of ergonomic seating solutions.”
3. What were the main products you showcased, and which seemed the most popular?
“Our focus was the Air Seat, a dynamic seating range that enhances the ergonomic performance of office seating. We are known for the volume supply of lumbar systems, but the Air Seat has really caught the eye of many who were unaware of the product.”
4. How did you show innovative technologies and production and manufacture for AirCare?
“A simple line drawing to catch the eye followed by the product being built into seating on our stand. It was obviously successful as one of the fully loaded chairs was stolen off the stand!”
5. What sets AirCare’s seating technology apart from others in the industry?
“We make dynamic seating and control the flow of air in a way that others cannot replicate. We have a patented device called an AirBridge and this allows for regulation and modifications to the device which can be made to meet client demands.”
6. Were there any challenges to attending Interzum? How did you overcome them?
“Well, apart from a stolen chair, the show was a great success. The biggest challenge was physically transporting the stand itself and display items but to help overcome this, we spent plenty of time on preparation.”
7. What were the high points for you personally?
“Meeting clients that I had never met face to face before was very satisfying, as was identifying potential customers who we did not even know of prior to the show.”
8. Can you talk about any collaborations or partnerships that have developed from the exhibition?
“We gained a number of new customers as well as potential clients that are now in a development cycle, some small and some very large operations. We are very happy to be working with all of them.”
9. As an exhibitor, what were your key takeaways from Interzum, and how do you plan to implement them in future projects?
Simon Jones at Interzum
“Confırmıng what we already know was our biggest takeaway, which is that people are looking for new products and innovation. We plan to give them what they want, so back to the drawing board…….!”
10. For those who couldn't attend Interzum, where can interested buyers find more information about seating components from AirCare and how to purchase them?
“I am very happy to speak to anyone who has any ideas or just explain our capabilities and product range. I will make simple models to help prove your concepts, generally free of charge. Feel free to drop me a line simon@aircare-sytems.com or go the website www.aircare-systems.com where there is a wealth of information about us and what we do.”
Contact us to find out more
To find out more about our patented seating components, please get in touch be telephone +44 117 937 3433 or complete our online form https://aircare-systems.com/contact
